by Marc McGurren | Sep 27, 2025 | Automotive Sales Management, BDC Best Practices
From Chaos to Clarity: A Sales Manager’s Test Drive Turnaround The Moment Everything Went Sideways It was 12:58 PM on a Tuesday—two minutes before the 1:00 appointment. The showroom buzzed with the usual midday energy, but something felt off. I glanced toward...
by Marc McGurren | Sep 26, 2025 | Automotive Best Practices, Automotive Service Training
Industry Report: Communication Breakdowns Undermining Fixed Ops The Silent Killer in Fixed Ops: Communication Breakdown A few weeks ago, I was coaching a service advisor who had just taken a beating from a customer over a missed callback. The advisor swore he had...
by Marc McGurren | Sep 25, 2025 | Automotive Sales Management, BDC Best Practices
Industry Report: Lead Ownership Gaps Undermining Automotive CRM ROI Executive Summary Three days ago, a lead submitted a request for information on a new SUV. That lead sat untouched in the CRM for 72 hours. No call. No email. No text. Nothing. This isn’t a CRM...
by Marc McGurren | Sep 25, 2025 | Automotive Sales Management, BDC Best Practices
Why Smart Dealerships Are Prioritizing Sales Process Integrity The Strategic Cost of a ‘Totally Different Number’ A customer walks into your dealership, excited to finalize a deal they discussed yesterday. But today, they’re quoted a totally different...
Recent Comments