by Marc McGurren | Nov 12, 2025 | Automotive Sales Training
TLDR: Discover key strategies to boost customer engagement in automotive dealerships, focusing on understanding customer needs, effective communication, and customer-centric processes. Introduction to Customer Engagement in Automotive Sales Customer engagement is...
by Marc McGurren | Nov 10, 2025 | Automotive Best Practices, Automotive Service Training
Fix Service Advisor Downtime Fast with a Backup Plan When a service advisor disappears—even for just a few minutes—it can throw your entire service lane into chaos. Technicians stall. Customers wait. Phones ring unanswered. And the clock keeps ticking. Let’s fix that....
by Marc McGurren | Nov 4, 2025 | Automotive Sales Management, Automotive Sales Training
From Discount Chaos to Clarity: A Sales Manager’s Turnaround The Moment Everything Changed The showroom buzzed with the usual energy—phones ringing, customers pacing, deals being inked. Amid the chaos, I sat at my desk, reviewing the day’s deals. My eyes stopped...
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