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Industry Report: Lead Ownership Gaps Undermining Automotive CRM ROI

by Marc McGurren | Sep 25, 2025 | Automotive Sales Management, BDC Best Practices

Industry Report: Lead Ownership Gaps Undermining Automotive CRM ROI Executive Summary Three days ago, a lead submitted a request for information on a new SUV. That lead sat untouched in the CRM for 72 hours. No call. No email. No text. Nothing. This isn’t a CRM...

Why Smart Dealerships Are Prioritizing Sales Process Integrity

by Marc McGurren | Sep 25, 2025 | Automotive Sales Management, BDC Best Practices

Why Smart Dealerships Are Prioritizing Sales Process Integrity The Strategic Cost of a ‘Totally Different Number’ A customer walks into your dealership, excited to finalize a deal they discussed yesterday. But today, they’re quoted a totally different...
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